I mold teams to help businesses create great experiences and achieve valuable outcomes

Contact me

I’m William Alexander

I’ve been a UX person for over 10 years and have extensive experience working with early stage companies and small to medium organizations. I’ve helped guide small design teams to create better processes and foster more collaborative environments with engineers, product people, and designers alike. I’ve built design systems and crafted reproducible research processes. I love bringing my knowledge to leaders and individual contributors in the field.

Past work

Straighterline LLC

Edtech | Learning management | B2C

StraighterLine offers affordable, self-paced online college courses that students take at their own pace, then transfer the credits to their college or university. Students find and buy courses on StraighterLine’s website and complete them in its online learning platform, with a support team available to help along the way.

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StraighterLine website banner reading College Credit That Counts, with a graduate in a cap and gown making a heart with their hands

Fetch Package Inc.

Logistics | On-demand delivery | B2B

Fetch is a venture-backed startup solving the challenges present in package delivery to multifamily apartment communities. Packages are sent to Fetch’s local facilities, and proprietary software tools help coordinate a secure and convenient direct-to-door delivery for residents.

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Fetch website banner reading the future of delivery, with an illustrated city skyline and an open package

Snagajob

Marketplace | Workforce management | B2B2C

Snagajob is a job search platform for the hourly workforce. Workers and job seekers visit Snagajob in search of work in industries such as retail, hospitality, and food & restaurant. Through Snagajob’s multiple product offerings, employers can post their jobs, track applicants, schedule interviews, onboard new hires, and manage their employees.

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Snagajob page inviting employers to create a custom, branded careers site for free
Snagajob careers site with a smiling worker and the line Your place for finding the right hourly job

Bixal LLC

Government consulting | User Experience

Bixal is a leading human-centered focused and technology driven organization. They contract with leading federal agencies to conceive and create powerful data-driven customer experiences to fulfill government requirements.

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Bixal website banner reading This is Bixal, with a smiling man in a denim shirt

MPOWER Financing

Fintech | Loan servicing

MPOWER Financing provides student loans to international and domestic students without the need for a co-signer or credit score. MPOWER measures loan worthiness on a student’s future potential and relies on signals gathered through its application process versus traditional indicators of credit worthiness.

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MPOWER website banner reading Fund your education, live your dream, with a smiling student holding two flags